SUMMER INTERNSHIP 2004
		Nathalie Potvin - MBA McGill University CEI Host Organization - Kids Help Phone, Montreal CEI Funding partner - McGill University, Faculty of Management Scholarship

I feel lucky to be associated with this terrific team of three people who, besides having all the energy in the world, have chosen to direct it at a great cause: being there for kids who may or may not have someone to turn to when they feel the need to talk.

My mission, since I chose to accept it, is to expand a marketing/strategic plan aimed at raising awareness amongst Quebec-based corporations and increase their propensity to make a donation and/or engage into a partnership with Kids Help Phone Quebec. I will also have the opportunity to start implementing some of the proposed strategies/recommendations before my time here is up. What makes the exercise interesting and challenging at times is the fact KHP has to deal with a direct competitor in the Quebec market.

Hope this gives a better idea of what it is that I’m doing for KHPQ!

Regards,

Nathalie Potvin